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2014 Airline Rewards/Loyalty Program Ratings

Award Recipient

Alaska Airlines Mileage Plan®

  Overall Satisfaction Reward Program Terms Account Maintenance/ Management Ease of Redeeming Points/Miles Variety of Benefits Available Ease of Earning Points/Miles Customer Service
Alaska Airlines Mileage Plan® 5 5 5 5 5 5 4
American Airlines AAdvantage® 3 3 3 3 3 3 3
Delta Air Lines SkyMiles® 3 3 3 3 3 3 3
JetBlue Airlines TrueBlue® 4 4 3 4 3 4 4
Southwest Airlines Rapid Rewards® 4 4 4 5 4 4 5
United Airlines MileagePlus® 3 3 4 3 4 3 2
US Airways Dividend Miles® 2 2 2 2 2 2 2
Scoring Legend
 Among the best
 Better than most
 About average
 The rest

*Please note that jdpower.com Ratings may not include all information used to determine J.D. Power awards. Learn more about how J.D. Power Circle Ratings are calculated.